The first thing I do as I step off the plane in LA is contact Farah.
Farah is the other half of Chajin Designs, and is by her own admission a bit more Americanised. After all this gorgeous Panamanian has been based in California for 13 years.
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Two great campaigns, SAME CENTRAL THEME, two different products…
Production: Annie Chajin, Eduardo Rodriguez, Ivan Caballero, Liz Moreno, Paola Carballeda. Styling: Estuardo Marroquin, Jerry Herrera, Elodie Drivon Avila, Armandeus
PANAMA: Campaign to raise funds for the HOGAR SAN ROQUE dogs home.
The event on the 12th of March is being organised by designer and doggie lover, Annie Chajin of Chajin Designs and the popular Ruta del Casco, and taking place at the Casa Municipal de San Felipe in Casco Viejo. The entrance fee of $25 includes admission to the photographic exhibition, a tropical cocktail courtesy of Ron Abuelo, canapés, music, a raffle and loads of FUN! The party starts at 7pm and will go on until late. All monies from ticket sales go to HOGAR SAN ROQUE!
PANAMA: Eine Kampagne für Spenden für das Tierheim HOGAR SAN ROQUE. Das Event am 12.März wird von Designer und Hundeliebhaberin, Annie Chajin von Chajin Designs und die populäre Ruta del Casco Seite organisiert – es findet im Casa Municipal de San Felipe in Casco Viejo statt. Eintritt kostet $25 und Eintritt zu der fotografischen Ausstellung, ein Tropical Cocktail von Ron Abuelo, Canapés, Musik, eine Verlosung, und viel SPASS sind im Preis inbegriffen. Die Party beginnt um 19Uhr bis zum späten Abend. Alle gesammelten Eintritte gehen an HOGAR SAN ROQUE!
Photographer: Miles Aldridge. Styling: Harry Lambert. Starring: Staffordshire bull terrier, ‘Pepper’. Model wears: Alice + Olivia bra- top, £215, Alice + Olivia jeans, £170, MFP – MariaFrancescaPepe ring, £45, Maria Black ring, £145, Michael Kors watch, £175
Pepper wears: Marc by Marc Jacobs bag, £435
LONDON: The Harvey Nichols campaign during the month of March seeks to initiate a new attitude to the stores accessible fashion located on the 3rd and 4th floors of its Knightsbridge flagship store. The ‘New Breed’ campaign will receive tremendous print exposure, featuring at London bus stops and on the Underground in Zone 1. Spud, Pepper and Dozer will also be traveling across the capital on buses and cabs. Visitors to the Knightsbridge store will be receiving a free 28-page glossy magazine featuring the ‘ New Breed’ theme and dedicated ‘Doggy Bag’ packaging when purchasing any goodies on floors three and four.
LONDON: Die Kampagne von Harvey Nichols im März will eine neue Einstellung für die Accessible Fashion in der dritten und vierten Etage des Kaufhauses im Knightsbridge flagship store anregen. Die ‘New Breed’ Kampagne wird weitverbreitet und in Londoner Bushaltestellen sowie auch im Underground Zone 1 ersichtlich sein. Spud, Pepper und Dozer (die Hunde) werden ausserdem auf Bussen und in Taxis durch die Hauptstadt ziehen. Kaufhaus Besucher im Knightsbridge store bekommen auch eine 28 seitige Hochglanzzeitschrift mit der ‘New Breed’ Thematik und ‘Doggy Bag’ Verpackung mit dem erwerben von Produkten in der dritten oder vierten Etage.
Production: Annie Chajin, Eduardo Rodriguez, Ivan Caballero, Liz Moreno, Paola Carballeda. Styling: Estuardo Marroquin, Jerry Herrera, Elodie Drivon Avila, Armandeus
Photographer: Miles Aldridge. Styling: Harry Lambert. Starring: ‘Spud’ the British Bulldog. Model wears: Theyskens’ Theory leather dress, £730, Kenzo Paris jacket, £845, Sandro T-shirt, £69, Byrogue Ring, £120, MFP – MariaFrancescaPepe ring, £55
‘Spud’ wears: 3.1 Philip Lim Bag, £700
Production: Annie Chajin, Eduardo Rodriguez, Ivan Caballero, Liz Moreno, Paola Carballeda. Styling: Estuardo Marroquin, Jerry Herrera, Elodie Drivon Avila, Armandeus
Model wears: Equipment shirt, £220, J Brand shorts, £195, Iosselliani bracelet, £280, Ca and Lou cuff, £370.
Dozer wears: Sophie Hulme bag
So it all started rather sedately – Mr. P and I with FBI man, a.k.a. Claus for extra support.
Nineteen bars to cover in seven hours on the bar-hopping event ‘Ruta del Casco’, in Panama City – a breeze for sure! Plus the promise of a fabulous PRIZE as a focus point.
Now watch, and wither…
At the starting point of Puerta de Tierra I was freshly enthused from an Abuelo Rum & Coke wearing an Outsider silk shirt and my lucky London medallion.
Onwards to Super Gourmet, where Blane and his fiancée were hosting a Casas Patronales tasting with snippets of correctly sliced Edam mainland cheese. ‘Edam is Dutch so why would I want to try the New Zealand variety,’ piped a little voice over my shoulder! ‘AAH,’ said the patient and charming representative of Edam cheese Panama serving…’the milk is so superior’! Touché!
Next El Sitio del Casco, a sports bar hosting Grolsch lager, where Mr. P got sidetracked watching Djokovic on their humongous sports screens. Luckily I was able to recoup my wayward troop when I mentioned Delvino, the fabulous wine bar and a favourite with Mr. P, hosting a tasting of Septima Vineyards red. With 4 down and 15 to go I bumped into the cute blogger and stylist Olguita Reyna being escorted by her two boys at Diablicos Restaurant.
We swapped stories and chatted about the stars we had seen on the walk! Though I started to wane a little under the pressure.
At this point I knew we needed food and fast with Mr. P getting hungry and Claus hankering after a Soda, so checking into Tequilas en route seemed like a good idea, but it was packed and only the pretty girls preparing the shots saved the situation…
Casco was filling up and we just managed to bag a table outside Ego Narciso when the gang from Cascara TV turned up with bubbly, fun-loving presenter, Ale Arauz sporting the cutest Chajin Designs skirt and corsage, interviewing the throng.
I think it’s at this particular point that I have one of those scary premonitions…if, just if, I was going to make it to the finish, I was going to have to keep me, Mr. P and Claus on the move constantly, and really, our next few check-ins were done as quickly as possible: Segafredo, Ciao Pescao, Casablanca, Vieja Havana seemed to be completed through a complicated whirl of drinking, pushing and passport stamping! We finally make it, and I am seriously not sure how, to Tantalo’s.
And this is where it came to a halt, with complete mutiny from my escorts, and with head chef Pierre’s and the man on the roof, Kevin’s bar drinks…I finally just began to enjoy the PARTY.
Masterminded by the immensely talented and multifaceted designer, Annie Chajin, press, bloggers and photographers were collected at Las Clementinas Boutique Hotel to witness the unveiling of ‘El Pasaporte’. Holders of which, are entitled to a free drink on the 30th March at any of the 19 participating restaurants between 4 -11pm.
To qualify for this free passport – key to fun and entertainment – you need to have totted up a $50 bill at any one of the 19 establishments in Casco Viejo, Panama that are taking part. With a weekend and a bit in between, it’s gonna be easy peesy!
Passport holders also get free entrance to the Habana Panama after party and anyone who has collected the 19 stamps, enters to win a FABULOSO prize.
Now, checking the media throng gathered for this evening, I’m not even going to get a look see at this surprise PRIZE and I am such a lightweight, but I do have an ace up my sleeve: Mr. P. Now, how to keep him hopping between venues! The dream of a possible Chajin design piece is going to certainly keep me focused!
Chajin Designs tribal style jewellery is hot news in Panama City this year with sisters, Annie & Farah landing themselves a hot spot display in the BEST department store in the city: FELIX B MADURO. But, the Panamanian sun and blue sky makes me lust after their BIG print skirts and dresses, so I was happy to finally find a boutique selling them! Friend’s boutique is on the first floor in Multiplaza just opposite Handers and my favourite magic fingers hairstylist, AXEL.
London fashion stylist, Lupe Castro, is traveling throughout Europe, Canada, New Zealand and Central America, all on the back of a motorbike.
Email: lupe@mscastroonamotorbike.com
